Samsung aims to treble smartphone sales
7 Feb
Seoul: South Korea’s Samsung Electronics Co Ltd said on Thursday it aimed to treble smartphone shipments this year to more than 18 million units as the world’s second-biggest cellphone maker scrambles to make a mark in the fast-growing smartphone market.Beefing up smartphone offerings is a key challenge faced this year by Samsung and its home rival LG Electronics Inc, which together account for more than 30 percent of the overall cellphone market but hold very small pieces of the smartphone market.
“There’ll be a big change in our smartphone strategy this year,” Shin Jong-kyun, head of Samsung’s mobile division told reporters.
“We plan to strengthen our smartphone business this year by not just improving hardware offerings but also beefing up content (more…)
